Chanel, Creator of True Elegance    [29-03-2013]
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The world¡¯s most reputable fashion brand ¡°Chanel¡±! Women all over the world just love it. However, despite its popularity, it is also known as a luxury brand due to its high price. We should think again. The efforts of Gabrielle ¡°Coco¡± Chanel, the founder of Chanel, to make the world¡¯s best fashion brand is worth more than that.

Gabrielle Chanel was born in 1883 in France. She was born into a very poor family, so the members of her family had to live apart. Chanel lived in a convent with her aunt who was the same age.
But she soon left there because she couldn¡¯t stand the strict lifestyle. Afterwards, she worked at a clothing boutique. Her job was selling and repairing clothes. She was very talented in sewing.

Meanwhile, Gabrielle Chanel made a hat on her own. It was because hats at the time were heavy and had too much decoration on them. She got rid of all of the decoration and put only a ribbon on it.
Her hat became sensationally popular among noblewomen. Moreover, the women went back to Chanel to make more hats. Chanel was also happy with the job. Finally, she decided to open a clothing store.

Chanel always tried to make clothes that women could wear with comfort but still look unique. She worked day and night to make clothes she dreamt of. Meanwhile, in 1920, she surprised the world by marketing a short skirt that ended almost at the knee. It was so preposterous that people were reluctant to wear it at first. But, it soon spread throughout the world. Women fell in love with the skirt because it was very comfortable to wear.
Also, she made a skirt that had pockets on it for the first time, and also a bag which is today called a ¡°handbag.¡± Coco Chanel¡¯s entire collection was innovative and was loved all over the world.

The world recognized her as a queen of fashion, and the reputation still remains solid, years after her death. There is no doubt that she was the pioneer of the women¡¯s fashion industry.
 
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