The Origins of White Day    [15-03-2013]
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Of course everyone has heard of Valentine¡¯s Day. This holiday falls on February 14 every year and is celebrated by millions of people around the world. On this day, people exchange candies, chocolates, cards, and flowers with their friends, family members, and loved ones.

Believe it or not, there is another day that is similar to Valentine¡¯s Day. Do you know what it is? That¡¯s right, it¡¯s White Day! This holiday is very popular but is only celebrated in a handful of Asian countries, mainly Japan, South Korea, Taiwan, and China. It falls on March 14, a month after Valentine¡¯s Day. Let¡¯s learn more about this romantic day!

White Day was first celebrated in Japan in 1978. It was started by the National Confectionery Industry Association as an ¡°answer¡± to Valentine¡¯s Day. Traditionally in Japan, girls and women give gifts to men on Valentine¡¯s Day. So in 1977, a marshmallow company based in Fukuoka thought that men should give something back and created Marshmallow Day. They marketed marshmallows to men on March 14.

A year later, confectionery companies throughout the country began marketing white chocolate and referred to the day as White Day. The color white was chosen because it¡¯s the color of sugar. Today, men give white, milk, and dark chocolate, as well as other edible and non-edible gifts to their wives, sisters, girlfriends, mothers, and female friends.

Girls, we hope you received many gifts from your male friends and family members yesterday!
 
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