Untitled Document
 The
genius of advertisement designer Lee Je-suk (1982-) is amazing! He
is a great and leading designer that the whole world watches. Once
more, he recently drew huge attention when his draft advertisement
denouncing Japanese Prime Minister Shinzo Abe was unveiled to the
public. How could he become such an influential figure at such a young
age?
After Lee Je-suk graduated from college, he entered many advertising
contests. But he always got rejected since he had never studied abroad.
Most companies wanted highly educated people. Lee realized there was
no one who only saw his ability.
So, he decided to go to New York to study advertising. He had mere
$500 when he left for New York. He started his study while living
in a very small single room, eating only cheap hamburgers for his
meals.
When he chose a college, he considered the faculty members to be the
most important criterion rather than its reputation. While studying
in the United States, he was sometimes discriminated due to his race,
and had to look for a soup kitchen because he had no money for his
meals. However, he never gave up his dream. He was sure that people
in his country would recognize him.
As a result of his persistent efforts, he finally won a prize in a
contest with his advertisement, entitled “Chimney Gun.” After that,
many advertising companies tried to hire him, but he refused all.
Instead, he founded an advertising laboratory on his own. Since then,
his career has continued to thrive.
 “People
always called me troublesome since I was little. When I entered college,
I found out what I really wanted to do. However, it was not easy for
me to achieve success in Korea. I had an opportunity in America where
society sees people’s abilities. If our society helps people to spread
their abilities without discrimination and stereotyping, there will
be a lot more geniuses in Korea!”
Lee’s success shows us that genius can be born in an embracing society. |
Staff
reporter Kayla Park
(suhihi00@timescore.co.kr) |
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