Untitled Document
Otsuka
Pharmaceutical Group, a beverage manufacturing company in Japan,
recently launched a brilliant advertisement campaign for its product.
It will send its sports drink called Pocari Sweat to the moon in
2015!
A Falcon 9 rocket, carrying the beverage, will be launched in October
2015 from Florida. If it successfully lands on the moon, the beverage
will become the first commercial product in space for marketing
purposes.
To make
the advertisement a success, the company designed a special titanium
container, weighing 1 kg. It can withstand the harsh environment
of the moon, where temperatures can reach 110¡É during the day and
minus 170¡É at night.
They will put a small amount of the drink in powdered form in the
container. Along with this, there will be several silver discs engraved
with ¡°children¡¯s dreams.¡± Children who want their dream to be delivered
on the moon can participate in the event. All they have to do is
just submit their messages via the project website (http://lunar-dream.com).
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Young
Kim
Staff reporter
(youngkim@timescore.co.kr)
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